Blog post on using Amazon Pinpoint events and journeys to solve the abandoned cart problem.
In this post, we will walk through building an abandoned shopping cart user journey in Amazon Pinpoint. Journeys are multi-step user engagements with channels sends (SMS, email or push) based on conditional logic with a goal to drive a high value action. This journey will enable customers to identify users who added a product to their shopping cart but have not purchased, and follow up with them via email to encourage them to complete the transaction. Though the example will be specific to this use case, the steps used can be adapted to fit similar user journeys.