Solution: Amazon Personalize Optimizer Using Amazon Pinpoint Events

Use Amazon Pinpoint events to retrain the Amazon Personalize ML recommendation model.

The Amazon Personalize Optimizer Using Amazon Pinpoint Events solution leverages your existing Amazon Personalize campaigns and Amazon Pinpoint projects to build a data pipeline easily. You can connect an Amazon Personalize campaign with an Amazon Pinpoint project directly from the Amazon Pinpoint console, then use this solution to build and maintain an automated data pipeline between Amazon Pinpoint and Amazon Personalize.

The solution automatically provisions and configures the necessary AWS services to train and publish models quickly by defining the frequency and the type of data used to retrain the models. Using an automated retraining loop frees you to build new models that delivers more personalized recommendations over time, keeping your messaging relevant for your marketers.

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